Revenue Intelligence Tool

Every hour you wait,
leads go cold.

Speed to lead isn't a nice-to-have. It's a revenue line. Enter your numbers and see exactly what slow response is costing you every month — and how much you recover with under-60-second automation.

HBR: Leads contacted in under 5 min are 9× more likely to convert
Response Time vs. Conversion Rate — The Gap You're Paying For
<5 min
Baseline (100%)
100%
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Select above
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Your Numbers
100
15%
Your damage report will appear here
Set your numbers on the left and hit Calculate Revenue Impact to see exactly how much slow response is costing you every month.
The Research

Why Response Time Is a
Revenue Variable

The multipliers below are derived from the Harvard Business Review study on lead response times. Every row is a decision your team makes by default when they don't have automation.

Response Window Conversion Multiplier Revenue Loss Relative Performance
Under 5 minutes 1.0× 0% — Baseline
5 – 30 minutes 0.8× −20% revenue
30 min – 2 hours 0.5× −50% revenue
2 – 6 hours 0.25× −75% revenue
6 – 24 hours 0.15× −85% revenue
More than 24 hours 0.08× −92% revenue

Source: Harvard Business Review — "The Short Life of Online Sales Leads" (James Oldroyd, Kristina McFarland, David Weeks, David Niles). Multipliers are relative to the sub-5-minute baseline.